New foreign ministry initiative aimed at bolstering Turkey's image in Europe

The Foreign Ministry has launched a new initiative to reshape Turkey's image in Europe . Under the initiative, a public diplomacy agency will soon be established. The proposed agency will play a key role in preparing and organizing short-, medium- and long-term plans to bolster the image in Europe of both Turkey and Turks. Also using the services of lobbying and public relations companies, the Foreign Ministry will start a comprehensive promotional campaign in which non-governmental organizations will also play an influential role. The campaign will be particularly aimed at France, known for its opposition to Turkey's EU accession bid.