Food companies take the lead in superbrands

The brands listed in the Superbrands Turkey 2012 were presented awards. The Superbrands is biennially held in 87 countries throughout the world. One brand out of four that are involved in the list falls in the food and beverage category. Stephen Smith, Chairman and Managing Director of Superbrands International, said that domestic brands in Turkey were as powerful as foreign brands. The list of favorite brands consists of Turkish brands by 62%, whereas the banks were listed as the most rising brands. Accordingly, Denizbank, Akbank and Yapikredi were listed as the rising brands of 2012.